Marketing agency goes MaD!
by Educate Magazine February 8, 2014 · All News
Award-winning educational marketing agency Printel has rebranded with a new name – ‘Media and Digital’ – or MaD to their friends.
After 22 years, the firm’s owners, husband and wife Stuart and Gill Atherton, have decided the name Printel no longer reflects the agency’s core business – so they’ve gone MaD with a new logo and website.
When the couple founded the firm in Widnes in 1991, much of their work involved graphic design and print. And although this is still important, it now forms a much smaller share of the total business.
Managing director Stuart explains: “Hopefully schools and colleges won’t think we’re bonkers for changing our name and will appreciate why we’ve gone a bit MaD.
“The creative media world has changed massively in the last couple of decades. Although we are still asked to supply a large number of print items, such as prospectuses, signage and displays, the digital market is now huge.
“People are accessing information in dozens of different ways in addition to the traditional medium of print. Our firm has wholeheartedly embraced the digital revolution. We also provide cutting edge films, social media, apps and websites, as well as great scripts and copywriting to support the digital content.
